Every time a card transaction is made on a POS terminal, merchants lose a chance to identify and retain their customers. POS terminals were built to process payments, not to identify, or retain customers. But Egyptian startup Zeal has come up with a fix.
Founded in 2020, Zeal has developed middleware that integrates on POS terminals worldwide via either Linux or Android to analyse, reward, and enable merchants to reach back to their paying customers. Customers are also able to track their payments and loyalty points via Zeal, a consumer-facing app.
“Zeal addresses the gap in the market where merchants lose a chance to identify and retain their customers every time a card transaction is made on a POS terminal,” founder and CEO Omar Ebeid told Disrupt Africa.
The startup initially launched the Zeal App in 2020 as a QR code payment and loyalty service. It processed more than 250,000 transactions with about US$2.5 million. The company charged companies 2.5 per cent per transaction, and offered…