iProcure, a Kenyan leading tech and data-driven agricultural inputs supply company has announced its expansion into Tanzania through its partnership with the Farm to Market Alliance (FtMA).
The move follows a funding raise of US$10.2 million Series B funding round which was aimed to support its expansion into new markets.The startup has now launched in Tanzania in partnership with FtMA, a consortium of public and private institutions that seeks to increase income and strengthen the resilience of smallholders while simultaneously increasing commercial viability for all value chain stakeholders.
Niraj Varia, iProcure’s CEO said, “iProcure has had its sights set on Tanzania and this partnership with FtMA presents the perfect opportunity to roll out our technology to an established network of agro-dealers. FtMA shares our vision of digitising agriculture, helping farmers, and improving supply chains, so we are excited to enter this new market…
