Cabinet Secretary for ICT, Mr. Eliud Owalo has affirmed that eCommerce will play a leading role in business growth. Speaking at the launch of ICT week, the CS did not shy away from the challenges facing eCommerce platforms.
For instance, fraud in eCommerce has been on the rise with a 42% increase reported in 2021. Indeed, this makes trust critical in growing the sector.
This is a major drawback as the government has earmarked eCommerce to spur entrepreneurship and create job opportunities for the youth.
Digital Certificates and Ids
While the government is educating Kenyans on online entrepreneurship, it is also issuing digital signatures and certificates. This will help in the verification of online entities.
Mr. Owalo said, “However, as we prospect on e-commerce, the challenges with online transactions point to the need to continually educate consumers on challenges that abound, to enhance their confidence in online platforms.