A lot of businesses seem to have given up on Facebook due to the decrease in engagements on business pages. For many, Facebook now seems to be more interested in making money than anything else.
As true as this is, there is also growing popularity of Facebook groups on the platform. With the new updates on the Facebook platforms (Web and Mobile apps), Facebook groups are more prominent, having a tab of their own for easy access.
This offers business pages another avenue to reach more people organically. Facebook pages can now join groups and post on those groups. If the content is valuable, that will attract traffic to your page and lead to more conversions for your business.
That being said, like all social media platforms, there are limitations to how you can interact with Facebook groups. For example, you cannot post on too many groups at the same time. Facebook will flag your post as spam.
With Facebook groups, you have a great opportunity to reach people that would naturally not see your posts in their feeds section, generate engagements organically and eventually conversions.
If you would like to know more about how Facebook groups can benefit your business, send us a DM. We will be happy to help.