Nigerian startup fitted has developed a digital platform that uses machine learning to eliminate inefficiencies in the custom tailoring industry.
Founded in 2021 by Ibi Cookey, fitted empowers tailors and retailers with tools that support them in the unique context of fashion, thus creating an avenue for any customer to get exceptional quality outfits on time anytime.
With its proprietary AI tool, the startup auto-generates and stores customer measurements, cutting down measurement time by around 90 per cent. Its cloud based platform allows tailors to process and track orders, accept payments globally, connect to suppliers, and engage directly with their customers.
“Basically, we equip tailors and fashion brands with everything they need to grow their business,” Cookey told Disrupt Africa.
Despite accounting for the majority of customers’ wardrobes for almost four billion people on earth, the custom clothing industry is largely inefficient and unreliable. Operational processes tend to be…
