Airtel Kenya has announced a new product called Airtel Premier, which will see its customers enjoy all mobile units under a single plan. This means that Airtel customers will be able to purchase data, SMS, voice, and data in an all-in-one bundle. While this product is similar to the All-in-One bundle offered by competitor Safaricom, it has some added benefits.
Firstly, customers have three different choices for each plan. For instance, if a user makes a lot of calls but does not use data often, they can subscribe to a plan that prioritizes call minutes. Alternatively, if they prefer data over call minutes, they can purchase a plan that prioritizes data usage. In contrast, Safaricom’s product only offers a fixed choice.
Secondly, the plans come with free Airtel to Airtel calls, meaning that the minutes will only be consumed when a user makes a call to other networks.
Thirdly, the bundles can be rolled over, which means they will not expire at the…
