ETAP – a mobility technology company operating in Africa, aims to make getting car insurance as easy as taking a picture.
The InsurTech industry in Africa is young and growing. A 2021 Statista report claims 57 insurtech startups are active in Africa. Surprisingly, most of these 57 startups are located in 3 countries – South Africa, Kenya, and Nigeria, with thirty, fifteen, and four fintechs focused on insurance services, respectively.
Going by these stats, InsurTech companies providing services and solutions related to car insurance in Africa are even smaller.
Guardian also reported that there are indications that only about 2.53 million out of the 12 million registered vehicles on Nigerian roads have genuine motor insurance, leaving about 9.5 million uninsured.
However, among the scarcely localised car insurance providers in Africa is ETAP, a startup making buying and claiming car insurance enjoyable using human behaviour and gamification.
