Building the retail store of the future necessitates a fundamental shift in perspective – moving technology from the forefront to the background.
The key theme for the future retail environment revolves around moving away from traditional customer engagement through fixed points of sale and toward mobile PoS, small handheld terminals, and other forms of “invisible” technology.
The future store will enable customers to transact seamlessly, without the need to download apps or interact with physical terminals. It involves focusing on always-on, silent technology that enables frictionless shopping experiences.
The initial stages of this transition are already evident through self-checkout systems, autonomous stores, and RFID technology.
Why this dramatic shift? The objective is to liberate consumers to fully engage with the brand and its products. Retailers will have the opportunity to emphasize showcasing their products and fostering the excitement of shopping while allowing technology to quietly…
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