Influencer marketing has been the fastest-growing digital customer acquisition channel in recent years. The creator economy is a multi-billion dollar market but the playing field has been uneven, especially for nano and Micro-influencers.
This is where Ogilvy’s new platform wants to come through and solve this pain point. The new platform called InfluenceO wants to bridge the gap between the nano and Micro influencers and clients who wouldn’t have known about them through traditional means.
The platform’s features include audience mapping, influence strategy, partnership evaluation, Influencer identification, database management, talent management, contract management, platform activation solutions, media strategy and activation, global and regional tool kitting, measurement, and evaluation.
The system architecture involves Ogilvy’s creative capabilities, supplemented by AI to remove barriers…
