How Ivory Coast’s Djamo has expanded to become a personal finance super-app

by Digital Brainiacs
0 comment 1 minutes read

Ivory Coast-based fintech Djamo’s first product was a Visa-powered card for digital payments, but it has gradually added other financial services to become the one-stop personal finance partner for consumers. 

Hassan Bourgi and Régis Bamba started thinking about Djamo in 2020, having experience and knowledge in adjacent spaces, but having started with a simple focus has now broadened its horizons.

The startup’s other products include salary accounts, automated spending categorisation that offer insightful information about budgeting, and an automated saving product that offers guidance into customers’ financial objectives. 

“These are deeply disruptive as it is unprecedentedly cheap amongst the existing solutions and offers true value to our customers to better manage their money,” Bourgi said.

Djamo’s app also allows for interoperability between banks and mobile money, meaning that its customers in Ivory Coast can send money from their bank accounts to mobile money wallets, and back….

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