Kenya: Export Agency Targets Blue Economy Sector to Upscale Kenya’s Export Earnings

by Digital Brainiacs
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Mombasa — The Kenya Export Promotion and Branding Agency (KEPROBA) has embarked on developing a common strategy for sustainable exploitation and maximization of the Blue Economy sector that is poised to be the new frontier for Kenya’s economic growth for the export market.

KEPROBA’s main mandate is to implement export promotion and nation branding initiatives and policies to enhance Kenya’s export of goods and services.

The United Nations Development Programme (UNDP) estimates that the quantified value of the blue economy sector is at USD 1.5 trillion and, is poised to grow to USD 3.0 trillion by 2030, securing an additional 9 million full-time jobs.

On Friday, KEPROBA held a consultative meeting with Blue Economy stakeholders from Mombasa and Kwale counties with the agency’s Director of Research and Innovation Peter Ochieng noting that through single-point failure analysis, the agency was slowly sealing the weaknesses for a more robust export of marine and aquatic resources.

Kenya’s total…

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