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Effective and personalized advertising is crucial for developers looking to promote their apps and services, drive business growth, and reach audiences right across the world. Showcased most recently at MWC 2022 in Barcelona, HUAWEI Ads is a mobile marketing platform tailored for Huawei devices. By integrating the underlying algorithms and architecture, it gives advertisers and developers unique and value driven ways to reach global smartphone users. Delivering a broad array of ad formats across display, app distribution, and search channels, including native, banners, video, and rewarded ads, HUAWEI Ads currently reaches more than 730 million Huawei device users globally. HUAWEI Ads works with advertisers to reach more users HUAWEI Ads first became available outside of China in 2020, yet already has an impressive global reach,
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