Snap paid $250 million to creators on its TikTok clone this year

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Snap announced today that it paid over $250 million to more than 12,000 creators this year on Spotlight, its TikTok clone. Unlike Snapchat’s friend-to-friend, ephemeral messaging, Spotlight allows users to reach a wide audience. Since last year when Spotlight launched, Snap says that creators are posting three times as often now. It’s no secret that […]

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