How can app marketers maintain a profitable subscription model?

There’s no denying the popularity of subscription-based apps, with installs hitting 6 billion worldwide between January 2021 and March 2022. The challenge for subscription app marketers is ensuring long-term usage and ongoing renewals. To do this, they need a robust strategy underpinned by deep measurement to understand their users, boost re-engagement levels, and deliver ongoing business results. So, what should app marketers know when building a profitable subscription model? The value of offering subscription-based apps Subscription-based brands occupy many verticals, including health and fitness, entertainment, dating, gaming, and education, to name but a few. One thing they all have in common is that they recognise how important mobile apps are to the user experience. Subscription models are especially suited to sectors where users consume regular