User-generated content benefits: A practical guide to creating a strategy for app marketing

Did you know about the all user-generated content benefits you can get? In this article, we will cover the crucial points about UGC and help you see how you can implement them in your app marketing strategy! User interaction with brands has changed dramatically over the past few decades. Marketing practices, advertising techniques, and communication channels have drastically changed as users have modified their behavior. Back in the day, in traditional advertising, the product was central to the communication strategy. The messaging focused on how thanks to the product advertised; our lives would have improved or changed. Example of a traditional ad Source: REPLUG Coca-Cola was one of the first companies to master this approach (followed by many others), where the product created happiness and