How to launch a successful OEM campaign: a complete guide for app developers

OEMs (Original Equipment Manufacturers) are advertising platforms provided by Android mobile phones as a part of their operating system. Previously, we have explained why OEMs are going to take the leading role in User Acquisition channels in the next few years. OEM is a non-traditional and still not well-known performance marketing source, it has specific technological features that lead to: Quality traffic, fraud-free ad placements, and highly predictable campaign results Limited products can be advertised within OEMs. Today with OEM advertising you can only advertise mobile applications Seamless ad integration into the user’s journey You can learn more about OEM traffic source features, the state of the global Android market share, and overall OEM market potential in Zorka.Agency’s latest whitepaper. In The Ultimate Guide to