5 Steps for a successful indie app business in 2023 and beyond

For many years, Apple and Google competed fiercely for domination of the mobile operating systems market. Both were proud of the number of developers and apps featured in their app stores and pushed aggressively for a wide selection. However, times have changed, and app developers must adapt to a new era focusing on user value. There are many indications of the changes on both iOS and Android. In 2015, Google introduced search ads in the Google Play store. Apple followed suit in 2016. This immediately impacted the ability to generate app downloads from organic traffic. However, it is the changes in app stores’ user interface over the years that have had the main impact. Both Google and Apple’s stores built a funnel that mainly serves