Increasing brand awareness with in-app events

In-app events are a great way to take your App Store Optimisation to the next level. Not only can you take up more real estate in the App Store search results, but its a great way to increase brand awareness. Read more to find out how… Let’s talk about in-app events. They’re a relatively under-used feature of Apple’s App Store and come with a lot of potential to increase brand awareness for your app. Brand awareness measures how familiar users are with your brand or app, and the ultimate goal is for your brand to be the first thing that comes to their mind within a category. It sits at the top of the marketing funnel, meaning you have to maximise this measurement in order