Why CTV gaming could be the next big step after consoles

Convenience is the craze, and with it comes a change in how people prefer to game. Consoles have been around since the 70s and have held their own over the years. They have gone through nine generations, virtually uninterrupted, even with the rise of PCs in the market. ‘Exclusivity’ was the word for a long time, and consoles provided just that – an ability to play games not available anywhere else. However, buying a console can be costly, especially for an occasional user. Exclusivity has gradually lost its charm as well with the introduction of cloud services to the market. These days, people are beginning to look at other forms of entertainment. That is where CTV gaming comes in, offering an affordable and convenient way