TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024, forecast claims

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Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According to a new analyst report, Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to […]

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