How to build a UA team from $0 to $10,000,000 monthly spend

The mobile game market is so large and so saturated that even the most interesting and polished projects can easily become lost among the others. To prevent this, you need to attract users through marketing and advertisements. This is the work that User Acquisition teams do. At first, AppQuantum didn’t have its own UA team, as we made do with the resources provided by the agency AdQuantum, with whom we still work today. However, we needed to establish our own department, which would be focused entirely on our products. The decision to set up such a team was made in the fall of 2020, and in January 2022 we reached a monthly spend of $10,000,000. How we managed that and what it takes to reach