3 reasons to go mobile first, now

The past couple of years have been a deeply turbulent time in the online advertising ecosystem with Google’s announcement of the deprecation of cookies alongside Apple’s introduction of ATT and deprecation of the IDFA, all creating difficulties that online advertisers have had to overcome. These challenges have best been exemplified by Twitter’s sale of MoPub, which served as a confirmation of their struggles to create strong partnerships with advertisers. In order to secure long-term advertising success, advertisers need to seize opportunities they know will ensure strong ROI. Moving to operating in the in-app environment can help advertisers by providing a stable, growing ecosystem to thrive in. Why web advertising is running out of time Whilst functionally the mobile and web ecosystems may be similar, they