Driven by the prevalence of mobile devices and apps in APAC, consumers in the region are spending more time in-app than ever before. And advertisers have been quick to catch up with 80% already using programmatic in-app ads as part of their media plans. According to the The State Of In-App Advertising In APAC reports from PubMatic, 20% of the average digital ad budget now goes to mobile in-app while 17% is distributed to mobile web. The report also found that 39% of in-app ad budgets are allocated to direct-buy in-app while 32% go to programmatic in-app. When asked about their in-app ad allocation plans, marketers said they spend most of their budgets on social media ads (28%) followed by in-app video ads (25%) and
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