Using creative to optimize paid UA campaigns in a post-iOS 14 world – Business of Apps

Due to the importance of paid media in bringing attention to app businesses and drawing in users, the ad space continues to grow every day. In fact, global mobile advertising spend is predicted to reach a staggering $240 billion by 2022!  However, scaling paid user acquisition campaigns does not come without a host of challenges and risks. Particularly in an age where we now have tracking implications in play across iOS and soon to be implemented across Android. App businesses will need to shift the way in which they measure the success of their ads and put in place new strategies that rely more heavily on optimised creative and increasing brand awareness. How can you get the most out of your creative assets?  Often app businesses