Pecantrust Microfinance Bank has unveiled its new brand identity in its bid to provide fresh and modern financial solutions to new and existing customers at scale.
The unveiling is part of a rebranding process that will see the bank launch its first-ever mobile and web application, My Pecan Bank, on Google Play Store and Apple App Store.
Pecan, which started operation in 2016, has been supporting entrepreneurial endeavors of the economically disadvantaged micro-medium-scale enterprises (MSME) in the southwest region.
According to a statement released recently:
“We are excited to announce our rebranding initiatives that reflect our commitment to provide simple, quick, and customer-focused banking experiences through our digital solutions as we progress in our digital transformation journey,” said Joseph Onni, Head of Strategy and Digital Transformation, Pecan Bank.
The bank’s objective to improve its services forms the basis of the brand refresh. This…