Recently, it has become the norm for Nigerian music superstars to post a picture of their song or album topping the Apple Music charts. The top spot has become a bragging right and is sought by everyone because it represents an artist’s popularity and acceptance in the market. Zlatan Ibile, a Nigerian hip-hop artist, recently likened the chart to “a report card for Nigerian musicians”, but the data from just Apple Music does not always paint the complete picture (Apple Music accounts for only 15% of the global music streaming market and had only 140,000 Nigerian subscribers in Nigeria in 2020).
With other sources such as Spotify, Youtube, radio airplay, Audiomack, and Boomplay not in the picture, the full acceptance of an artist’s music cannot be determined. This is the problem that TurnTable Charts, a Nigerian music chart company, is trying to solve.
Why are music charts necessary?
In a world with endless choices, especially in music, a chart can indicate to…
