Ethiopia’s JEMLA is a B2B e-commerce wholesale platform that is helping informal retailers access a wide variety of fast-moving consumer goods (FMCGs) products.
Founded in 2019, JEMLA connects dukas, kiosks or souqs with FMCGs, providing them with a dependable and cost-effective supply chain and distribution network customised to their requirements.
In addition, the platform provides access to working capital and a range of services to help retailers expand their businesses, including data insights through the use of technology.
“JEMLA is dedicated to improving the livelihoods of informal retailers and their families, while also assisting FMCG manufacturers and importers in reaching a larger market,” co-founder Estephanos Zewdie told Disrupt Africa.
The company is broadening its offerings by integrating digital financial services, such as utility payments and airtime purchases, into its platform, allowing retailers to sell digital financial services (DFS) and generate additional revenue,…