Terragon, Africa’s leading data and marketing technology company, has launched an integrated customer engagement data solution that offers an incomparable customer experience and allows financial institutions to shift from a product-centric to a customer-centric approach.
The company has combined the capabilities of its Customer Data Platform (CDP) and Communications Platform as a Service to enable banks to deliver superior customer experiences to clients with a bid to drive deeper engagement and consistent user experiences across all omni-channels.
According to a Harvard Business Review survey, 64% of respondents from financial services companies say that improving CX is a top business priority.
Furthermore, a McKinsey report found that companies that excel at personalization of customer content, generate 40% more revenue from those activities than average players.
As banks typically have fragmented data across various communication touchpoints, the…