Africa’s  data and marketing technology company Terragon launches solution to improve customer experience : TechMoran

by Digital Brainiacs
0 comment 2 minutes read

Terragon, Africa’s leading data and marketing technology company, has launched an integrated customer engagement data solution that offers an incomparable customer experience and allows financial institutions to shift from a product-centric to a customer-centric approach.

You Might Be Interested In

The company has combined the capabilities of its Customer Data Platform (CDP) and Communications Platform as a Service to enable banks to deliver superior customer experiences to clients with a bid to  drive deeper engagement and consistent user experiences across all omni-channels.

According to a Harvard Business Review survey, 64% of respondents from financial services companies say that improving CX is a top business priority.

Furthermore, a McKinsey report found that companies that excel at personalization of customer content, generate 40% more revenue from those activities than average players.

As banks typically have fragmented data across various communication touchpoints, the…

Read full article here

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.