Kenyan agri-tech startup iProcure expands to Tanzania

by Digital Brainiacs
0 comment 1 minutes read

Kenya’s iProcure, a leading data-driven agricultural input supply company, has announced its expansion into Tanzania through its partnership with the Farm to Market Alliance (FtMA).  

Launched in 2013, iProcure has developed its own distribution infrastructure, connecting major agricultural input suppliers directly to local agro-dealers via its proprietary distribution technology system. 

By cutting out the multiple levels of middlemen in the traditional agricultural supply chain and providing technology-driven insights on supply levels and price, iProcure ensures the availability, quality, and delivery of critical agricultural inputs like fertilizers and seeds at up to 25 per cent discount from prevailing market prices. 

The startup last year raised a US$10.2 million Series B funding round to support its expansion into new markets, and it has now launched in Tanzania in partnership with FtMA, a consortium of public and private institutions that aims to increase income and strengthen the…

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