The Hustler Fund is a credit facility brought to Kenyans by the Kenya Kwanza government. Launched by the government and facilitated by private sector partners, the fund has seen significant uptake.
While giving a TV interview, Safaricom’s CEO Peter Ndegwa, was quick to point out the success of the Hustler Fund through its M-Pesa platform.
Indeed, the credit facility has brought back customers who had not been using M-Pesa back.
The CEO said: “On the Hustler Fund we have seen a significant success, more than 24 billion borrowed by 15 million customers. We have seen 2 million people who were not interacting with M-Pesa coming back into M-Pesa and actually borrowing.”
In addition, 6 to 7 million customers are borrowing from the fund regularly. Evidently, this shows the value accessible credit adds to Safaricom’s customers.
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