Wasoko’s rise in Africa’s B2B E-commerce

by Digital Brainiacs
0 comment 1 minutes read

Daniel Yu spoke to TechCabal about Wasoko’s latest expansion to Zambia and pivot to a hub and spoke logistics model. The founder also shared his thoughts on Africa’s B2B e-commerce sector, which has been characterised in recent times by layoffs, operations cutbacks, and shutdowns.

Wasoko remains the most funded B2B e-commerce startup in Africa. The company has operated for about seven years and expanded into seven countries across East Africa, francophone Africa, and most recently, Southern Africa. The e-commerce startup shares investors with Africa’s fintech unicorn, Flutterwave, and according to its founder, Daniel Yu, Wasoko is poised to be “a foundational company for the African tech ecosystem.”

The move to Zambia 

Last week, TechCabal reported on Wasoko’s expansion to Zambia, a destination the startup had since considered in its expansion pipeline. In 2022, across the media rounds that followed Wasoko’s announcement of a $125 million Series B round, Yu shared…

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