Morocco-based B2B e-commerce platform Chari has secured a second round of investment from Plug and Play. The amount invested was not disclosed.
Plug and Play’s investment in Chari is part of its inaugural cohort in Morocco in partnership with the Mohammed VI Polytechnic University and Startgate.
“Morocco’s startup scene is growing, with more and more companies securing funding at more advanced stages of growth. We’re thrilled to be part of this dynamic ecosystem, and we’re particularly excited about Chari who first caught our attention as part of our inaugural cohort in Morocco in partnership with the Mohammed VI Polytechnic University and Startgate. Ismael and Sophia are stellar entrepreneurs, and we’re confident that they will achieve great things.” notes Aziz El Hachem, North-Africa Director at Plug and Play.
The majority of developing countries’ FMCG markets are characterized by a scattered network of independent traditional proximity stores…