Chari, a Moroccan e-commerce startup, receives second backing from Plug and Play to digitise FMCG fulfillment for retail stores in francophone Africa.
Plug and Play, a leading innovation network headquartered in Silicon Valley, has announced its latest investment into Chari, a Moroccan B2B e-commerce startup that connects small-scale retailers to FMCG manufacturers. While the funding amount remains undisclosed, TechCabal confirmed that it is part of a closed Series A round which will be announced in the future.
Chari onboards traditional mom-and-pop stores onto its platform and helps them fulfill orders while providing embedded financing services. The startup claims to have onboarded over 20,000 food businesses in Morocco before its expansion to Tunisia and Ivory Coast last year.
In a statement shared with TechCabal, Aziz El Hachem, North-Africa Director at Plug and Play, expressed confidence in Chari’s founders and their ability to take the business to new…