Airtel Kenya, a leading telecommunications and mobile money services provider, has launched a new brand campaign focused on building a deeper emotional connection with Kenya’s youthful population.
The newly launched brand campaign which is based on a new strapline for Airtel Kenya: ‘A Reason to Imagine’, replaces the “Smartphone Network.” strapline.
Airtel Kenya Managing Director Ashish Malhotra said, “I believe the power of this campaign is its ability to inspire the dreams and aspirations of young people. We have consistently enabled youth in the country to achieve their potential through our innovative and affordable products and services. Our new positioning will further enhance the “A Reason to Imagine” your ability to achieve your dreams through our dynamic solutions”.
The campaign aims to showcase Airtel’s focus on providing its Kenyan consumers, especially the youth, with relevant digital and financial solutions to aid them in…