PR for African Startups is a monthly column contributed to TechCabal by Claudine Moore, an award-winning global PR leader specialising in Africa-focused PR and communications across multiple sectors, including tech. She is the managing partner, Africa, Allison+Partners, and founder and former CEO of C. Moore Media International Public Relations. She also founded the The Future is Female Mentorship Program, the first and only PR and communications initiative dedicated to African female tech founders.
You can follow Claudine on Twitter @ClaudineMoore.
A month ago Silicon Valley Bank (SVB) became the second-largest bank failure in American history and it sent shockwaves throughout the global tech ecosystem, with African tech startups facing significant repercussions. The collapse of SVB yet again highlights the importance of having an effective, up-to-date and easy-to-mobilise crisis communications strategy and plan in place.
This month’s post will delve into the…
