Peppa is looking to establish the safest way for customers to conduct business on social media as social commerce – using social media platforms to promote and sell goods and services – has made waves in Nigeria and Africa in recent years.
Social Commerce has substantially contributed to Africa’s status as one of the world’s fastest-growing e-commerce marketplaces. Facebook, Instagram, and Twitter have become marketplaces for business owners and their customers to transact and facilitate Peer-to-Peer trading. These social media platforms have also helped businesses and individuals increase their reach.
According to a Q1 2022 Social Commerce Survey, the social commerce industry in Africa and the Middle East was estimated to grow by 70.3% annually to reach $8bn in 2022. Data from Statista also revealed that sales through social media channels around the world are expected to almost triple by 2025.
However, 1 in every 2 users on social media platforms has been a victim of…
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