Africa’s 1st social media marketplace wants all petty traders to go digital

by Digital Brainiacs
0 comment 1 minutes read

Imagine a social media platform strictly for e-commerce businesses; LinkedIn meets Instagram Shop meets Facebook Marketplace. The Owlet app, dubbed Africa’s first social media marketplace, is an online community for businesses.

Users who sign up are treated to a digital storefront where they can sell their products to their followers, who are their customers. If they are content creators, then their content is their products.

The startup journey

Elijah Kolawole Olusehinde, the CEO of The Owlet Ltd, a digital product brand that includes the Owlet app, Owlet Online and Owlet P2P, initially started the company as Owlet Online in June 2020 to cater to the needs of entrepreneurs looking to meet new customers. Like many startups do, he started small with only two employees. The Owlet has expanded to over 108 employees across ten Nigerian states, with outposts in Ghana, Uganda, and Kenya, in just under two years.

Olusehinde’s mandate is clear; why go through the hustle and bustle of…

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