55% of mobile marketers admit advertising harder in 2021 but majority will boost budget

As billion of people are using their mobile devices to socialise, shop and play games, it’s not surprising that mobile advertising spend grew to $300 billion in 2021. And the trend is far from stopping as ad spending is predicted to reach $350 billion this year, according to new data from mobile measurement platform Tenjin. However, Apple’s changes and increasing focus on user privacy have made it harder to target and measure mobile ad performance.  The majority (55%) of mobile advertisers said that mobile advertising became harder in 2021 which impacted ad revenues. The median estimated revenue loss due to the changes was 39%. Now, advertisers are using patchwork strategies to achieve campaign success. 85% say they use probabilistic attribution or fingerprinting in 2022 although

The post 55% of mobile marketers admit advertising harder in 2021 but majority will boost budget appeared first on Business of Apps.

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