Conversion funnel analysis: how to set it up to enable app growth - Business of Apps

Conversion funnel analysis: how to set it up to enable app growth – Business of Apps

In a competitive digital landscape, organizations need to constantly identify business opportunities, re-evaluating marketing activities, tech stack integrations, growth strategies and conversion touchpoints not only to survive in the long-term, but to strive for success. Growth is the result of iterative processes that lead to incremental positive changes that we are able to analyze and implement. Although the conversion funnel analysis is a process usually used in the eCommerce space, at REPLUG, we have successfully implemented it with both mobile-first startups and traditional companies, such as Wetaxi, CodeCheck, Winelivery, PhotoSì, to identify growth levers in different business areas. The objective is the same: identify possible “holes” in the user conversion funnel to maximize the conversion points. Although it might sound complicated and difficult to approach,

Insights – Business of Apps
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