Facebook announced some major changes to the way it integrates Shops across the social network and plans to add Shops to WhatsApp and the Marketplace. The network now boast over 1.2 million active Shops and over 300 million monthly visitors. Some 74% of its users said they used Facebook to discover new brands and products online compared to 41% who said they discovered them via brand website. As part of the update, Facebook also made it easier for customers to discover new products and brands by expanding its ad portfolio and personalising the way they shop. In the US, for example, businesses can now add their Shop to the Marketplace as an additional sales channel. And Facebook will be adding ratings and reviews to products
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