How can I overcome the implications of iOS14? – Business of Apps

We all know the implications of iOS 14. We’ve all waited with apprehension for it to arrive. And now it’s here, whether we’re ready or not. The changes put in place by Apple have shaken up the app advertising industry, restricting visibility on acquisition data to improve user privacy. Although there is an abundance of videos and articles aimed at explaining the technical limitations, few businesses feel fully prepared for the changes. It feels reminiscent of the guidance provided by the UK government when GDPR came into play – with so many use cases, it’s difficult to really know what is required. SKAdNetwork is Apple’s proposed workaround – the privacy-friendly way to attribute impressions & clicks to installs on iOS apps. Unfortunately, the downsides of