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66% of marketers to increase mobile ad budgets in 2021

66% of marketers to increase mobile ad budgets in 2021

The impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets. According to new data from WARC, mobile marketing budgets are going to be worth around $230 billion in 2021. In 2020, around 39% of marketing professionals expected to boost their budgets within mobile advertising. Compare that to survey results from this year which show that now 66% are doing the same. It’s a major boost for the mobile advertising industry. “As we emerge from the pandemic, with many workforces still working remotely and social and m-commerce technologies rapidly developing, mobile will play an important part in marketing strategies, as indicated by the acceleration of mobile ad budgets

The post 66% of marketers to increase mobile ad budgets in 2021 appeared first on Business of Apps.

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