Is your bottom-of-funnel approach to UA holding back your app growth? - Business of Apps

Is your bottom-of-funnel approach to UA holding back your app growth? – Business of Apps

In Ghana, they are called “hiding mice”. In Portuguese, they are described as “staying at the teat”. In England, we simply call them poachers. These are the footballers who linger around the opposition goal in the hope of scoring the tap-ins. They don’t do much leg-work, but they are in the right place at the right time. It is easy to be as critical about these players as it is to be complimentary. Those in support will say they provide a crucial job, scoring goals with high efficiency and impressive regularity. After all, you can’t score if you’re not in the right place. But the detractors will cry that the goalhanger hasn’t done anything particularly difficult. And that you need the more creative players to

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