Jampp, the mobile demand-side platform, has been acquired by mobile marketing firm Affle recently. The programmatic mobile ad platform which helps app marketers acquire new users and bolsters usage and transactions among existing app users was launched in 2013 in Latin America. Jampp’s focus has been predominantly on contextual and behavioural signalling to drive in-app engagements. “We also see a lot of synergies in the market focus for Affle and Jampp, and believe that this acquisition will allow us to scale our business in fast-growing markets like the US and LATAM,” said Anuj Khanna Sohum, the Chairman, MD and CEO at Affle. “The entrepreneurial and collaborative culture at Jampp will blend in well with Affle and enable us to deliver consistently to our strategy and
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