eSports have significantly grown in popularity over the last few months, not least because of COVID-related lockdowns driving greater adoption of live streaming and other eSports apps. Some 31% of respondents said they use mobile devices to watch eSports competitions. According to new research from AdColony, 61% of users said they would research a brand they saw featured on eSports. The findings show that there’s room for advertisers to market to these highly engaged audiences. “Brands looking to reach an engaged audience should continue to value mobile games as a prime channel for advertising as a wide variety of users are viewing esports on mobile devices and also playing games on mobile while watching esports,” AdColony wrote. Another 45% of users agreed that brands were
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