Vungle the mobile ad and app monetisation company has acquired influencer marketing platform JetFuel based out of San Francisco. JetFuel provides tools for app developers and advertisers that make it easier to scale campaigns across its 15,000 verified influencers. Together the company’s influencer pool has a reach of over 4 billion Instagram followers, 1.5 billion followers on TikTok and another 100 million Snapchatters. The investment seems well-timed as the global influencer market is expected to hit $13.8 billion in 2021, up 52% from 2016. It’s clear that marketers continue to invest more heavily into influencer campaigns year-on-year. JetFuel is firmly established within this space and provides automated campaign management for campaigns with creators. It charges clients based on cost-per-action and provides measurable outcomes with high
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