How mobile Finance marketers are transitioning to iOS 14 – Business of Apps

The finance industry experienced major shifts in 2020 in response to COVID-19. With worldwide stay-at-home orders set in place, finance marketers were forced to pivot their businesses to fit a digital model and transition to entirely online interfaces. With no choice but to adopt and trust online financial apps, consumers have done so, but continue to have financial literacy, privacy and security top-of-mind. The recent rollout of iOS 14 creates another set of post-pandemic challenges and finance marketers will need to get creative to drive new, quality leads.  The Current State of Finance Apps Although the finance vertical has undergone tremendous change over the past year, demand for finance apps continues to grow. Fintech app sessions spiked in 2020, increasing 85% compared to 2019, and