Instacart launches $1 million fund for CPG brands

Instacart, the online grocery app and platform, just announced a $1 million fund to boost Black-owned consumer packaged goods brands across its marketplace. The ad initiative will support emerging Black-owned brands to use the Instacart Ads. These are self-service managed ads that are already being used by over 2,500 brands on the platform. “As the largest online grocery platform in North America, our marketplace features millions of products for customers to discover while they shop online from their favorite retailers. As our service grows, we believe Instacart has a unique opportunity to further amplify Black-owned and Black-led brand partners in the digital aisles,” said Seth Dallaire, Chief Revenue Officer at Instacart. “We want Instacart Ads to make a lasting impact on the CPG ecosystem by

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