Apple’s 2021 Worldwide Developers Conference debuted this week, and alongside some exciting features and updates geared toward users and developers, those involved in mobile app marketing will be getting some sharp new tools as well. New features for running A/B tests in the App Store (at long last) were announced. In-App events will give developers a chance to engage with users through time-based event promotion. Additionally, new metrics available in the App Store Console will provide deeper insight into what drives conversion and how marketers can improve their KPIs. A/B Testing & Custom Product Pages Later this year, Apple will be implementing new tools for testing creatives on the iOS and iPadOS App Stores in the form of Product Page Optimization and Custom Product Pages.
Insights – Business of Apps