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TikTok updated its guidance for SMBs looking to use the platform for marketing purposes. In a ‘Behind the Business‘ series, the company features tips and tricks from small business owners on how to use the app for advertising. Paul Bamba the founder of gym Trifecta Strong, shared his advice on whether SMBs should join the app in the first place while Dana Pollack, owner of Dana’s Bakery speaks about how to post on the app. The different video clips are only around a minute and a half in length and provide quick tips and tricks on how to utilise TikTok for effective branding and marketing. Though most of the advice is fairly broad, the insights may help beginners and new business owners make the decision
